“In a way, this is to concede an important point to the advocates of CSR [corporate social responsibility]. Capitalism does function on top of, and one way or another is moulded by, prevailing popular opinion. [T]he conditions that must be satisfied if capitalism is to serve the public good are not trivial. A comprehending and supportive climate of opinion must be added to the list. That is why the battle of ideas matters so much.”

The Economist, January 22-28, 2005.